Just bought 2 of these for my 8yr twins. Only £5 more on their site than what looks like an inferior Dawes Redtail. Just built the second one (handlebars, front wheel, pedals, reflectors) in 30 minutes. Brake lever adjustment for little hands took 10 minutes as the v-brakes are a bit of tweak and test. I did quite a bit of research into bikes over the last month or so.
Bikes2udirect have got a few bad customer reviews but my younger set of twins (6yrs) had 16" wheel Dawes Blowfish bikes last month and with all four bikes delivery and quality has been absolutely fine. Not sure what this particular model costs elsewhere but from wiggle, evans and most other shops the decent 20" bikes are generally in the £200 range. Of course do your own research but if this is in your price range for kids 7rs to 10 yrs I don't think there's much that will compete.
Lightweight 6061 T4-T6 aluminium MTB frame
Zoom Bravo alloy crown suspension forks with 30mm travel
Shimano 6 speed gears with Shimano revoshifter
Full alloy wheels with Kenda tyres
Alloy V brakes & levers
3 piece crankset with durable cartridge bottom bracket
This is the first ever range of lightweight aluminium kids' bikes
from Claud Butler. These bikes were designed using the same
principles of performance, value for money and component
levels, usually associated with their award winning adult bikes.
At last, the kids can have a proper bike, just like Mum and Dad.
Style: Boys 20" Front suspension MTB
Wheel size: 20"
Frame size(s): 11" (28cm)
Min. inside leg: 20.5" (52cm)
Colour: Silver & blue 2 tone
Frame: Lightweight aluminium 6061 T4-T6 MTB frame
with crud catcher bosses
Forks: Zoom Bravo 336e suspension with alloy crown,
oversize stanchions & 30mm travel
Gears rear: Shimano
Gear shifters: Shimano 6 speed revoshift
Chainset: 40T twin guarded with 140mm crank arms
Bottom bracket: Durable cartridge
Freewheel: Shimano 6 speed
Headset: Full ball bearings, adjustable
Handlebars: Lo-rise with kraton grips
Brake front: Alloy V type
Brake rear: Alloy V type
Brake levers: Alloy, adjustable
Hub front: Alloy
Hub rear: Alloy
Tyres: Kenda MTB off road 20" x 2.00
Saddle: Junior XC comfort sport
Seatpost: Straight, with alloy seat clamp
Pedals: Junior resin pedals
Extras: Crud catcher