£17.85 At zavvi Link below but you may think its worth the extra 14p to get from amazon or play as there is some bad reviews of zavvi.http://www.zavvi.com/games/platforms/xbox-360/kinectimals-kinect/10215143.html
Might help some as it seems it shouldn't be bad for £17.99. Its at play and amazon.My guess is amazon priced matched as usual.
At time of posting
Play link : http://www.play.com/Games/Xbox360/4-/15570086/Kinect-Kinectimals/Product.html?searchtype=allproducts&searchsource=0&searchstring=kinect&urlrefer=search
A wide-eyed Bengal tiger cub cocks its head to the side and playfully peers at you. Memories of your first trip to the zoo come rushing back. Through the magic of Kinect that furry tiger cub is in your living room and about to become your best friend.
Kinectimals invites children, their parents and animal lovers of all ages to build lasting friendships with some of the world's most exotic creatures. Just like real pets, your Kinectimals will come running when they hear your voice, respond to commands such as "jump," "roll over" and "play dead," and purr with joy when you scratch them behind their ears.