Originally 549.99 and still is at most retailers. Harts of Stur and Go Electrical are selling this at £200 off and throwing in the KitchenAid cordless blender for free.
I did lots it research before buying this. We don't actually need the handheld blender as we have a Bamix but can sell or gift it as this is the best price for the jug blender anyway.
I watched YouTube videos and read aboit the technology behind both this and the Blendtec. Performance is about the same (this one has a small edge of the Blentec in terms of overall smoothness of food blender), but the key benefit is no seal and leaking issues due to a magnetic drive system (similar in concept to some milk frothers).
FREE KitchenAid Cordless Hand Blender worth £139.00
Powerful 2.0 Peak HP Motor
One-piece 1.8L BPA-free Pitcher
KitchenAid 7 Year Guarantee
We have used ours for pureeing baby good, making fruit juice from fresh fruits and for blending cocktails with ice. A bit loud on some settings but excellent results. Even made a nice malteasers milkshake :)
Hope this helps someone. Ours arrived next working day at no extra delivery cost.