Seems a fantastic price, i've bought one to give as a christmas present!
it has got 4.5 out of 5 stars on play.com so must be pretty good :)
7" Analogue panel screen
Resolution: 480 x 234
Compatible with JPEG file format
Supports SD/XD/MMC/MS memory Cards
Slide show display mode
This 7" digital photoframe allows you to store and view your digital pictures whenever you want. Choice of viewing modes available. The photoframe is simple and easy to use. Compatible with JPEG file format it supports SD,XD, MMC and MS memory cards.