Admittedly the price is not the cheapest for LA Noire by any means but the free blu-ray of LA Confidential is possibly worth the extra cash as well as the free in-game content. I don't expect it to get super hot but a decent deal to differentiate itself from the other offers out there!
*Don't have online proof but the HMV store today in town were just putting the poster up before closing, forgot to take a picture sorry!*
Also if you trade in Brink (available for £24.99 @ Priceminister) you can get LA Noire for only £4.99 plus the free blu-ray and in game dlc