Update: There's an 'exclusive launch edition' at ShopTo for the same price with a mini soundtrack. I tried changing the link, but it's not working (mod help?) Thanks to prankster101 for the heads up. … Read More
Next best prices are almost £43 at Base and Boomerang.
I know £39.85 isn't that cheap, but it's a first-party title that's had, well, a bit of hype to say the least. I'd expect prices to stay pretty high on this one before launch. I don't think that box art is final btw.