Seems like a great toy for 3 - 5year olds. £15 in most places.
Fridge Talk £8.99 + additional filler item ( say Playskool Tubby Turtlefor £3.99) =£12.98 @80% (after discount code) = £10.34
Free delivery over £10
"LeapFrog® Fridge Talk Magnetic Wordplay Recorder
* Show and record the words you know while exploring vocabulary, language skills and listening skills
* 3 learning modes include word questions, learning songs and free play activities
* Recorder attaches securely to any magnetic surface
* Recommended for kids above 3 years"
Of course you could buy something else (more useful) instead of this cheap filler item, e.g. Mr Potato Head also @ £3.99