Saw this instore at my local Tesco (Sale) yesterday. They now have none left as I got 1 each for my girls and my mum bought one for a cousin. They have excellent reviews and the next cheapest I have seen is Amazon at £14.99.
Apparently the RRP is £30 so a great reduction.
This was on the shelves amongst all the reduced Easter goodies, including other games and children's toys!