Leapfrog Tag Reading System in Pink was £22.97 now £9.99 & free delivery @ Argos.co.uk (or price match with 20% of difference with Mothercare with the £19.97 one at Argos)
This is a fantastic price and my daughter loves hers. Free delivery as well. Also try price match with Mothercare. Price match to the Argos Tag at £19.97.