Don't know much about these, I'm afraid, except that I've seen them for a lot more than this in other shops!
They're only £1.99 each at Home Bargains, and according to the sign, have an RRP of £19.99!
The Stockton-on-Tees store had quite a good selection, including Noddy, Thomas the Tank Engine, Batman, and others...
Thanks to gulphisload, the list of titles are as follows:
~ Thomas the Tank Engine (Calling All Engines)
~ Noddy (Rainbow Adventures)
~ Batman (Multily, Divide and Conquer)
~ The Incredibles
~ Seaside Quest