Just as it says. I went in to the Falkirk store for a bottle of Ardbeg, I couldn't find any of that but noticed bottles of Ledaig at £10.00.
Not sure what it's like but figured it was worth a whirl at that price.
There was nothing to say that it was a special offer, just a normal white shelf edge label.
A quick look on Google shows prices in the £19-£28 range for this.