7x longer freshness (in storage vs. Lenor Pure Care collection). Helps protect and enhance your clothes from 3 signs of ageing: Stretching, fading, bobbling. Releases a waft of freshness from your clothes throughout the day (12 hours in wear). Reduces wrinkling, makes ironing easier, reduce drying time and decreases static cling. Gives clothes soft and comfortable feel. Help to enrich and preserve the relationship with your clothes. Super Concentrate. Delight your senses, choose your right dosing. Fabric Conditioner infused with vanilla and blended with mimosa, honey, rose accords and creamy peach.