I have been reading reviews on here for various options of 37" TV and see this one listed alongside the Samsungs and Toshibas. I opted for the LG (apparently they're all pretty even) for what I thought was a pretty decent price. Next best is Argos at £515 + £5 home delivery.
I can't afford to go over 37" without changing TV stand despite seeing lots of good deals on 42"s. This ticks all my boxes in that it's 100Hz, has USB2.0, LG's TruMotion and gets good reviews.
I bought a Samsung 37" from 1st Audio Visual around 18 months ago and all went well - timely delivery etc. I don't know what others think of them as a company. The TV itself is still going strong and as it's only 50Hz, it's now being taken to my office.
I don't post much so please go easy ... ;)