This looks like it could be a mis-price, same price as the 37" (which just went up £100 today).
There's currently NONE in stock in stores as they are new deliveries, but you can order them mention the price and verify.
Product Info highlights - full details on the Richersounds page
- Both Freesat and Freeview tuners built in
- 3xHDMI, 2xScart, Accepts Component - but no S Video and no DVI
- 80,000:1 Contrast Ratio
- 100Hz scanning
I'm no TV expert, I've seen the 37" instores and the picture quality is as good as any of the others!
Hope it helps someone