I ordered this myself using code listed on page to bring it down from £499 to £449. Cheapest elsewhere is £619
I saw the 60 inch version in the flesh in Currys today and even though it has mixed reviews and not up to the panasonic plasmas quality, not many around now.
The picture in currys was really natural next to the led backlit ones though not as bright.
One downside it does not include any 3d glasses but I got 4 pairs of samsung active ones today for £43 in currys after reading that they work fine with this LG.