I think this is the cheapest this TV has been! After Quidco, its the closest to £500 it has been! Also, free delivery from Dixons.
It is also the same price at Amazon today too - http://www.amazon.co.uk/LG-50PK350-50-inch-Widescreen-Freeview/dp/B003G2DITY/ref=sr_1_2?ie=UTF8&qid=1288516051&sr=8-2
The LG 50PK350 50" Full HD Plasma TV delivers a fantastic picture, thanks to an impressive dynamic contrast ratio of 3,000,000:1 and detail-packed 1080p resolution. The 600Hz sub-field drive provides an image which is free of motion blur - making this the ideal TV for viewing sports and fast-paced action movies!
With its built-in digital Freeview tuner, you'll never be short of entertainment choices with the 50PK350 50" Full HD Plasma TV, whilst the inclusion of two HDMI connectors means you can really maximise the potential of the television by hooking up to HD devices such as Blu-ray players and game consoles.
Other exciting features of the LG 50PJ650 include a VGA input for connecting up with your PC, as well as a USB port, which allows you to play DivX HD videos, MP3 files and JPEG photos directly through the TV.
Equally impressive in looks and performance, the sleek Razor Frame design of the LG 50PK350 50" Full HD Plasma TV will look great in any setting, and is VESA compliant for wall mounting if required.
Revel in an amazing home entertainment experience with the sublime LG 50PK350 50" Full HD Plasma TV!