To steal the blurb from Richer Sounds and £5 cheaper than Amazon...
The LG 50PK350 brings together a 1080p plasma screen with full functionality and a super-slim housing at a fantastic value price.
Thanks to its 600Hz sub-field driving technology and 1080p resolution, the 50PK350 can rightly claim to have the best picture quality in its class. 600Hz technology works by pulsing each frame 12 times, thereby upgrading the standard 50Hz signal to an effective 600Hz one. If all this is double Dutch to you, then don't be concerned! Suffice to say that the new technology gives the 50PK350 a superb response with incredible realism and super-sharp tracking on fast moving motion such as sports events. In addition to this, the 1080p resolution really comes in to its own with a screen of this size. Images are superbly detailed with every detail of the football net or the grasses' texture now visible. With technologies such as the latest version of LG's highly acclaimed XD Engine and an Intelligent Light Sensor, the 50PK350 offers up excellent levels of brightness, colour purity and contrast. The figures showing an astonishing dynamic contrast ratio of 3,000,000:1 and brightness of 1500cdm say a great deal, but the proof of the LG's superior picture quality is in the watching. Compared to its rivals in both LCD and plasma camps, the 50PK350 offers a more engaging experience.
The LG's excellence carries through to its audio performance. Granted, a separate home cinema system will still sound an awful lot better, but the LG 50PK350's audio performance beats many of its rivals. The Clear Voice II system makes dialogue easy to follow. Combined with the Invisible speaker system, you'll find it gives the LG 50PK350 a smooth, spacious sound that's less boxy-sounding than many TVs. Finally, if you're planning to use this plasma TV as part of your home cinema system, then you'll be pleased to find an optical digital output - perfect for the highest quality audio connection to your AV receiver.
In terms of connections, the 50PK350 has everything you'd expect plus more besides. Twin HDMI (one side-mounted) sockets allow for the connection of 2 High Definition sources, such as an HD-TV box and Blu-ray. In addition to this, the 50PK350 boasts twin SCART sockets and component connections for your analogue sources. Furthermore, the PC input makes this attractive TV the perfect complement to your home computer. More unusual but great to have is the side-mounted USB connection. This lets you watch digital media from your camera or phone and is even compatible with DivX HD files.
Thanks to features such as an intelligent light sensor that reduces screen brightness when possible, the LG 50PK350 is one of only a few plasma TVs that's recommended by the Energy Saving Trust. With its stunning Razor Frame design, the 50PK350 looks good even when switched off. A depth of just 55.3mm is around 50 percent less than the class average and, combined with the thin frame design, makes the LG look far sleeker than most of its rivals at this price.
For a good-looking 50 inch plasma TV that offers a stunning picture quality without the price tag to match, the LG 50PK350 deserves to be at the top of your shortlist.
£549 1 year warranty/£604.95 with 5 year warranty!