Outstanding price for an OLED, beats most 4K TVs for picture quality and motion.
I recently bought this for £999 to replace a Samsung KS7000 due to motion issues, and this far surpasses that in all ways bar peak brightness. Colours, black levels and motion are considerably better making for a much more pleasurable watching experience.
This is also a very competent TV for gaming, the only negative spec is input lag, which I have never found to be an issue. Gameplay is so much more responsive and smooth on this compared to the KS7000 which is supposed to be one of the best TVs for gaming (but is choppy and jerky down to terrible motion handing).
I had real reservations paying 4K TV money for a 1080p screen, but I can honestly say I don't regret it, unless you are going to pay £1600 plus for 4K OLED (I would if I could), then this really is the best TV for the money. Watching grand tour on this on 1080, was every bit as good as 4K on the Samsung, although a very small amount of visible detail was lost, colours and motion are more important to me. By the time 4K content is readily available I'm sure the 4K OLED tech will be affordable anyway!