Purchased this tv the other day in store from the Nottingham branch.
This is one of the cheapest entry level Super UHD HDR 4K televisions on the market at present. 10 bit panel and local dimming also. web OS 3, magic remote and it's an IPS panel for great viewing angles. Comes with a brushed steel bezel. There aren't many reviews yet as its not long been released.
now reduced further to £949