£44.99 down from £79.99 44% off at the moment with Amazon,
Cheapest I can find for the latest Lifx plus bulb.
Easy Set Up - LIFX installs like any traditional light bulb. Simply download the app, connect to Wi-Fi and you're ready to go. No hub required
Take complete control of your lighting. The free LIFX app is available on Android and iOS. With a few taps on your tablet, phone or watch, colors go from bright and vibrant to pure whites in seconds
Get the most out of your LIFX by connecting with the rest of your smart home. LiFX works other Smart Products including Amazon Echo, Nest Thermostat and Protect, Logitech Pop and many more.
Intuitive Control - Control lights individually, select beautiful themes and scenes, create custom groupings to easily control multiple bulbs at the same time
16 million colours and warm to cool whites
Works with Alexa for voice control
Easy to set up, built in Wi-Fi - NO HUB REQUIRED