This is a bargain for anyone that is a big fan of the popular PS3/Xbox 360 game Assassins Creed or anyone that is a collector, looking to have a bigger collection of valuable merchandise of limited edition products.
I've also noticed that Play.com have a 4cm smaller version that's selling for an extra £3 and there's some positive reviews on there about the quality and detail of the figurine, so this definitely represents better value being a bigger model at a lower price with faster delivery.
Don't forget to go through Quidco to receive 4% cashback, making this just £14.39 including free fast shipping.
Hope that helps. :)