Not sure wether this is a good deal or a great deal but the cheapest i've seen this before now is around the £48 marker.
This controller has the adjustable D-Pad and joystick raised I think it is. Maybe someone else could shed some more light on it.
I imagine it's free delivery being Tesco and all. I'm very tempted by it myself but already have the 2 controllers so unsure as to whether I will purchase or not.