If you don't use Amazon Pantry, and let's face it there are people on here with a visceral hatred of Amazon's Prime products, then this is not a deal for you.
We use a lot of this baking cookies etc at home so I wanted a few of them for the larder.
If you put 10 of them in a Pantry box and were stubborn enough not to put anything else in the box then you'd pay £15.49 delivered.
Even then it's still cheap.
I've only posted this deal after buying enough to last us the next year