I just took this picture and, although it is a good price, popped into my local staples who price matched it.
This is because I have a tablet I just picked up from eBay for £20 for the £50 cash back deal :) It may not be as good as the in store price they had recently but it's better than £159.99. As a bonus they said of the price dropped back down again within 14 days Staples would refund the difference!
Hughes also do price matching so if you show them my photo they should offer a similar deal.
Shared Via The HUKD App For Android.