The Danes are famously the happiest people in the world, and hygge is a cornerstone of their way of life. Hygge (pro-nounced Hoo-ga) loosely translates as a sense of comfort, togetherness, and well-being. You know hygge when you feel it. It is when you are cuddled up on a sofa with a loved one, or sharing comfort food with your closest friends. It is those crisp blue mornings when the light through your window is just right. It is about gratitude and savoring the simple pleasures in life. In short, it is the pursuit of everyday happiness.
Yes, I know some of you will probably be happier with an extra 99p in your pocket...:D