For LOTR fans I guess but £4.99 seems good deal and worth a punt.
Special Edition Contains:
First 45 Days Play Free
Exclusive Special Edition Game Manual
Map of Angmar
Official "Mithril" Character Miniature
Exclusive In-Game Item: The Cloak of the Peace Keeper
The Lord of the Rings Online: Shadows of Angmar
The only Online world based on the Books of J.R.R. Tolkien. Live the most famous fantasy world of all time, adventure through Middle-earth in the fight against the forces of the Witch-king of Angmar.
Design Authentic Heroes: Create your own Hobbit, Elf, Dwarf or Man. Pick any of seven lore-inspired classes (Champion, Minstrel, Guardian, Loremaster, Burglar, Hunter, or Captain) and personalize your hero's appearance
Rise to Greatness: Use powerful character traits to enhance and diversify your heroes skills
Battle Deadly Enemies: Fight against the authentic enemies from Tolkeins literary works
Explore Ancient Lands: Journey through Middle-earth to collect valuable Tolkien lore, knowledge and artefacts that bring your hero greater powers
Meet Famous Characters: Interact with Gandalf and the Fellowship, Bilbo, Elrond, Boromir, Bombadil, and many other exciting characters from Tolkien's epic masterpiece
Combine Powers: Jump right into combat and quickly master streamlined skills that grow in power as you gain new abilities. Build a formidable team by pooling your skills and blind foes with a hail of synchronized attacks
Monster Play: Play as a hero or as a monster in massive player-vs-player battles that will shape the future of Middle-earth