Collectors edition was posted here for £27.99 today http://www.hotukdeals.com/forums/showthread.php?t=70552
but this is £3 cheaper (albeit not the collectors edition but who cares). Remember Quidco to get this even cheaper.
OK its not everyones cup of tea but it is a very good price for this game!
* Xbox Live enabled - Experience an array of gameplay possibilities with online cooperative battles.
* Vehicle based gameplay - Jump in and out of a variety of heavily armed vehicles not only to help players traverse the treacherous terrain, but eliminate the terrifying enemies that threaten their survival.
* Vast arctic environments - Snowstorms, arctic winds, towering mountains of ice are all stunningly realized, creating a truly immersive and cinematic event of epic proportions.
* A premier team of developers - The creators of the Onimusha and Devil May Cry series have come together to create the expansive world of Lost Planet.
Set within the merciless frozen tundra of a hostile planet, humans struggle for survival as conflicts arise between man, the surrounding indigenous creatures and the monstrous beings that have invaded. With a gripping single player campaign and numerous multiplayer modes, Lost Planet promises to deliver an intense cinematic gameplay experience.
Taking full advantage of Xbox 360's unprecedented power, Lost Planet will contain an unrivalled level of detail as advanced light sourcing is used to ensure a realistic presentation. Enormous world maps unfold as players battle the menacing invaders during blistering weather conditions throughout vast snow fields and deserted cities. Fostering a real-time loading system, players can expect a seamless experience that leaves them completely immersed. Multiplayer modes add to the value of Lost Planet by allowing players to partake in intense team battles via Xbox Live online game service.