Seems to be the cheapest around at the moment. Usually are going for around 39.99 to 40-odd depending on the shop or website.
This isn't just a normal cuddly version. It has over 40 phrases, laughs when kids tickle it's feet., he also responds to hugs and has character sayings and 'toy' sayings!
Currently shows as out of stock on line (expected stock due in November), but I picked up one at my local Toys 'R' Us and figured I wouldn't really get it any cheaper. They had loads so you might have to go specifically in store for the moment. These guys seem to be out of stock pretty much every where online.