I had a look at this today at Jessops instore and it was about £28. On Amazon earlier it was also apparently this price as I had my mum check for me! So either she can't use the internet well (which believe me is very plausible) or this camera bag has dropped just over a tenner in price today. Either way it's a pretty good price for a great quality camera bag.
I'm going to put my Nikon D90 in it for when i go out and about.