Lowepro Flipside 300 Camera bag in Artic Blue
This seems to be an instore deal only, noticed this on a photography forum I'm on, went to my local Curry's (well local to work - Harlow) and got one today!
Seems to be anything from £45-55 online!
For more details on the bag: http://products.lowepro.com/product/Flipside-300,2083,14.htm
I bought the last one on display in Harlow - not sure if they had any more in :)