saw this last week instore and i thought it was either a misprice or second hand-these are £100 plus almost everywhere else. i called in again yesterday and asked the guy behind the counter and the deal was correct-£49.99 for a new primus aw.
i now have a fantastic camera bag/rucksack !
lowepro stuff is excellent quality, i have got a nova 4 that is getting on for 4 year old and it is still in very good condition.
hope this helps someone!