OK- already an amazing price for an amazing phone. This is bettered when going through Top Cashback who are giving £63 cash back making it £276!!
One thing I would say is that all the complaints about bugs have all but being fixed due to loads of updates since its admittedly premature launch. Redstone 2 is one the way to bring even more features.
As a workhorse tool this is first class. It is lacking in many niche apps- nothing new- we all know that so don't bother posting about zero apps.
What is does do is have virtually all the apps you need to use every day. There are also plenty of 3rd party apps to work around the app gap which operate well. Finally, with the power of the processor and quality of screen, even mobile apps work great on this phone. You can even add web links to the home screen which look like app icons.
Finally, you are supporting a company that pays tax and who's founder Bill Gates is giving all his money to charity before he dies. You could argue this is the 'ethical phone' for people who don't follow the herd and are intelligent enough to not need to.
You also get a free display dock.
Unidays offer - 15% discount on using their code. Not sure cashback will track when using it.