Perhaps not to everyone's taste but I think this is a cracking deal; over 90% off RRP!
On my sister's Christmas wish-list is this Mae West 6-Disc DVD Box set; she'd seen it by the checkout in her local Matalan for £15 so I said I'd get it for her. I'm chuffed to have found & ordered the exact same DVD set from Amazon for 1/3 of the Matalan price. £4.78 is less than 80p/film!
A quick Google search returns similarly favourable price comparisons for Amazon; Play.com - £10.99, TheHut.com - £8.93, Zavvi.com - £8.85, HMV.com - £11.99.
This marks the start of my Christmas shopping!