If noticed these shoes online in the GoOutdoors sale. I'd had a look around and the cheapest I could find them was £94.50 reduced from £135, but in general these were circa £110.
So I went in store today to the Stoke Go Outdoors store only to find that they were £91.50. I looked online and still the men's were marked up at £67.50. The women's however were marked as £91.50. So at this point I'm thinking a miss price. I go to the till and mention that they are marked up online as £67.50 so half RRP. They matched that price (of their own online store obviously) no problem whatsoever.
Best thing, these shoes feel incredible. Great support, and I get the feeling I'm not going get wet and sodden feet when I'm wandering around :)