I saw a big display of these in my local Tesco Express today, just checked and they're still £2.79 online!
These are not short dated, nor local reductions on yellow stickers, but had a big A4 official printed sign.
I would have taken a picture of the display bin with the price but it was next to the till and there were about a thousand schoolkids in the way.
But my receipt is in the picture as proof. :)
Barcode 4 011100 001213
Best Before 04/01/15
Found in Tesco Express Rochdale 3.30pm today if anyone wants to check I'm not making it up. :)