I bought one of these last week and after some very successful testing i have come to the conclusion that these are pretty good value. £8.99 for one or buy two for £15.
They are normal pillow size and shape so will fit into ordinary pillow cases.
I have had those contoured memory foam pillows and haven't found them to be that great or comfortable and also they aren't cheap.
So i think these are a real cosy nights sleep of a find.
They are shown on the Jan/Feb poundstretcher flyer (page 3) http://www.poundstretcher.co.uk/
Apologies if posted else where but I've searched and couldn't see the same deal listed.
I await the fate of the HUKD voters..........