Ok - the value is what you need to understand with this deal!!
A Pair of Shoes for £2.43 - white or black - simple
Females available from £1.96 (thanks to Haushinka)
Considering most pumps you buy aint branded and cost at least a tenner - this is a good price. I brought 4 pairs.
NEXT are selling a pair of these for £18, only wiv blue shoe laces. Picked up a pair of blue laces for 75p!