Mens Alpine Project jacket now half price @ £125 at my local The North Face store in Kingston upon Thames.
This is a very good price for a jacket made from the new Gore-Tex Active shell material, that gets very good reviews in terms of breath-ability and weight.
This was £150 at the weekend, now reduced further to £125.
Available in black & yellow.
Jacket is as the link below (not deal price):
Note: It would appear that many TNF stores are actually operated by other outdoor retailers and seem to be priced differently. eg. Covent Garden and Westfield are run by Ellis Brigham and have the same prices as their own stores (this jacket is £250); whereas Carnaby Street, Kingston & Glasgow all had price reductions.