No idea about this game, but I noticed Zavvi just slashed it. Next best price £8.99 from Bee (PS3) or £9.99 from Play/Amazon (Xbox 360)
Xbox 360 link - http://www.zavvi.com/games/platforms/xbox-360/mma-mixed-martial-arts/10051271.html
EA SPORTS MMA features the most authentic, intense and broad mixed martial arts experience to date – complete with a vast array of top fighters and fighting styles from around the world.
Get into the cage in the biggest game of its kind to be released on next–gen consoles and fight as the big names from one of the fastest growing sports in the world – Mixed Martial Arts. Battle with the big boys like Brett Rogers and Jason "Mayhem" Miller under the watchful eyes of referee Big John McCarthy as you try your fists at the intense and mixed fighting styles. Are you ready for the fight?