OETZ!!! - Two 5-pack fot £1! Caramel and Blackcurrant in my local store
In the ads, Mr and Mrs Kipling are shown eating breakfast together, though Mr Kipling remains hidden behind a newspaper called “The Baker’s Dozen”. Later on, Mrs Kipling, who is played by actress Joan Kempson, is shown eating an Oatibake in bed, while Mr Kipling snores. The ad ends with her saying “I wish he was as exceedingly good at everything else.”
There are 4 billion lunchbox occasions and these are growing by 5.1% year-on-year, worth £5.39 billion. Growth in lunchboxes has been accelerated in the current economic climate as people choose to take lunchboxes to work and to school.
Within lunchboxes, consumption of cake is growing by 12%, and is expected to deliver an additional 13 million new Lunchbox cake occasions next year, creating a category opportunity of £9.2 million. The fastest growing part of the Lunchbox sector is within ‘Non Chocolate'.