eBuyer have this fairly capable card reduced to £239.99, which is lower than it's ever been on Amazon according to 3 Camels. Yes, it's more than in the USA, and way over the anticipated £199 retail price, but with the pound having dropped so much against the dollar this year it looks a good deal to me.
Having posted this, Amazon currently have every other 8GB RX480 listed as one per customer and the MSI Gaming X card has a stupid high RRP of £299 in the listing. Could they be planning a Black Friday week Lightning Deal on this card anyway?
Saturday 19th November 9pm £239.99 on Amazon too.
As Amazon have now price matched this card with Ebuyer, I'm going to buy two from Amazon this evening. I'd already put £500 credit in my account expressly to get these cards and £239.99 is good enough for me now with the guarantee of having them for Christmas, plus Amazon CS if there's any issues with either of them.
Amazon price back up to £254.99 again, and they have the GTX1060 at £309.99 - ouch!