Credit to Spies for pointing out its the same price at HMV.com
Gameplay, Gameplay, Gameplay: With an overhauled gameplay system, NBA Live 10 brings the most fluid basketball experience ever seen in the Live franchise. From an all-new player movement system to improved AI for your teammates, and from a revamped passing system to the numerous options you have when attacking the basket, NBA Live 10 recreates the speed, intensity and creativity of basketball to an unparalleled degree.
Dynamic DNA: The brain behind the game is powered by Synergy Sports Technology - the premier analytics provider using NBA data for over 25 NBA teams - which evaluates Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor.
Team Differentiation: From the Lakers' triangle offense to Cleveland running their offense through LeBron, no team in the NBA plays the same way, and neither will the teams in NBA Live 10. With authentic NBA playbooks powering the AI decisions of the players on your team, and your opponents, look for players to run the same sets that they would in real-life.
Player Differentiation: From fast breaks to owning the paint, some players are just better at some aspects of the game than others. In NBA Live 10 players mimic their real-life counterparts with an alarming degree of accuracy. From speedy point guards to lumbering centers, each individual player will feel uniquely different.
Throwback Jerseys, Shoes and More: With throwback, holiday and cultural jerseys, deck your favourite team in some nostalgia. With over 500 shoes in the game that update throughout the course of the season and authentic tattoos on 75 of the top players in the league, NBA Live 10 is as real as videogame basketball gets.