POSSIBLE £26.99 REGARDING KRIS1234. WHEN YOU PAY FULL PRICE, FIND LOWER IN STORE AND COMPLAIN ABOUT BEING OVERCHARGED. SIMPLY TELL TESCO TO DTD.
PLEASE READ THROUGH BEFORE YOU DOWNVOTE OR POST SILLY COMMENTS. THIS IS NOT A PROPER DEAL, IT'S JUST A PRICING MISTAKE IN TESCO YEOVIL. MAY BE AVAILABLE IN OTHER STORES.
So I went down to Tesco Yeovil to buy new controller. Been aware of price gone up to £42.99 but my old controller stopped working yesterday night and just needed to get new one (old out of warranty). And I had £15 of vouchers to spend, so could barely handle the price.
Gone to store and seen the price on the shelf being updated after Black Friday/Cyber Monday deal, however I've found the card/leaflet (the same you have for pre-order games) priced at £34.99. Taken it to click and collect point, clerk got the controller for me, came up at £42.99 on a till but they've honoured the price shown on the shelf's sticker.
Probably they've updated their price in Yeovil, however you may want to take a look while doing you day-to-day shopping in your store as brand new controllers going up on price at eBay and Amazon.
Picture of receipt included.
Good luck. Hope I'll help someone out here.