Looks like a good price to me for this. Offering you additional variety and value in your handheld gaming options, the Nintendo 2DS is a streamlined version of the Nintendo 3DS that will play games available for the Nintendo 3DS, as well as the Nintendo DS in 2D.
The Nintendo 2DS retains many of the same hardware features as the Nintendo 3DS including the same Nintendo 3DS gameplay controls, backwards compatibility with the vast existing library of Nintendo DS games, as well as wireless connectivity giving you access to the Nintendo eShop with StreetPass and SpotPass functionality. However, the console takes on a new distinctive fixed, slate form design, and will play all packaged and download Nintendo 3DS games in 2D.
The new console is a great introduction for those unfamiliar with Nintendo, and it is also a fantastic new way to enjoy the handheld experience for those already a part of the DS family.
This version of the Nintendo 2DS comes in a black and blue design with a copy of Mario Kart 7 pre-installed.
Credit Chanchinio for the heads up.