Sharing this as hopefully will be of interest to current NOW TV Movie Viewers:
Went to cancel my Movies yesterday as was renewing today at £9.99 and was hit with a screen saying 'are you sure' plus was asked to fill in a short questionnaire then to my surprise was offered Movies for £1.99 a month for 2 months!
Glad I didn't buy a new box with a 4 month pass for £19.99 now too...
Not sure if this will work for everyone but worth a go, nothing to lose & you might save some money?!
Also Entertainment pass available for 2 months at £1.39 :)