I had a trial of now TV movies and forgot to cancel so I was charged the expected rate of £9.99. I paid it for one month and have just remember to cancel it before it renews. I clicked to cancel pass and clicked the option I can't afford it when asked why leaving. also it asked where am I going to watch movies now and I clicked Netflix - I don't know if that's relevant. So movies for £3.99 isn't too bad and I know there are some cheap passes but it's for people who are already paying £9.99.
£15.96 for movies for 4 months I don't know about you but last time I went the cinema it cost me over £20 for two people!!