When my wife was buying the D9001 on Monday at an O2 store she was surprised to find out that the pink version comes with a luxury five item Benefit make-upa pack including eye shadows, tinted moisturiser, mascara, bronzer and lip pencils plus a voucher for a free make over at a Benefit Bar, as well as a 15% off voucher for Benefit's online shop and retail stores.
When the guy told me it was worth £99 I laughed but my wife snapped it up then took me to boots where we priced some of the items.
The phone itself is £129.99. We traded in an old handset and got £20 off and then, because we are existing O2 PAYG customers, we just upgraded instead of taking the sim card which comes with the phone. That got another £8 off so if you take away the £99 for the make up the phone cost £3 :-)
PS, its my first post, thought it best to stop leaching and start participating :-)