I buy this for my dad every Christmas and generally pay just under £20 delivered. The RRP is £34, so £11.90 delivered seems like a steal
The cheapest alternative I can find is £17.99 plus 95p p&p, so this seems like a bargain to me.
PLEASE NOTE although the site states it is aftershave lotion, it is not a balm or cream - it is a splash on aftershave. It comes unboxed.
They also have some other brilliantly cheap deals on there, including 3x Bourjois Effet 3D lipglosses for 1.98 - great little stocking fillers
5% cashback with Quidco too