The entertainer are offering this bear half price when you spend #30. This makes it effectively free when you take advantage of the amazon payments offer (credit to original deal finder).
So, if you are going to buy something like the 3-in-1 trike for 39.99, which is the same price as most other places, then you get a free giant teddy thrown in. (69.98 - 15 - 15 = 39.98), free delivery over 40 or free cnc
Same with the Toot Toots Goldmine, although only buy here if you really want the teddy as it's cheaper by itself elsewhere.