Official Green Smart Cover for the iPad in Green, on a yellow 'Reduced to Clear' sticker. All other colours remain £34.97.
This was on the dedicated iPad stand in my local store (New Oscott, Birmingham). I bought the last one.
As with all Tesco 'deals' not worth a special trip but worth keeping an eye out if you are there anyway.
Photo of SEL as proof for all you doubters, don't vote cold just because its Apple!
Thanks to cthisi and mrtumble for confirming other colours (pink and red leather).